The Best Social Media Platforms for clothing business
THE BEST SOCIAL MEDIA PLATFORM FOR CLOTHING ADVERTISING.
While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one: social media advertising.
With specification to clothing advertising, social media advertising, or social media targeting, are advertisements served to users on social media platforms. These Social networks utilize user information to serve highly relevant advertisements based on interactions within the platform.
Among so many clothing advertising social media platforms, FACEBOOK has showed to be the Best at providing users with relevant and flexible advertising based on interactions with customers.
Facebook is the universal social media network.
With more than 2 billion monthly users , Facebook hosts over a quarter of the world’s population, providing clothing advertisers with an unparalleled opportunity to reach virtually anyone and everyone.
Where Facebook Advertising Shines
When it comes to eCommerce, Facebook excels at lead generation. If you want email addresses, Facebook is the place to go, with many advertisers reporting costs below $1 per lead. The most common model used is to run a Facebook ad directly into a high-converting landing page offering some variety of a free lead magnet or bundle product.
Facebook allows more advanced targeting than any other advertising platform on earth. Advertisers can target by location (within a 5-mile radius), job description, interests, past activity, and many other incredibly valuable criteria.
HOW FACEBOOK ADVERTISING IS PRICED
Pricing varies widely based on several factors, including the audience you’re trying to target and the budget you set for your ads.
As a general rule, the more money you spend, the more efficient Facebook’s algorithm becomes at spending your money, increasing your ad performance over time.
FACEBOOK ADVERTISING ADVANCED TACTICS.
1. Don’t run the same exact ad(s) to all of your audiences. Your prospecting and re-targeting ads should be unique, and your ads for each audience “interest” segment should be tailored to that audience.
2. Use prospecting ads to build brand awareness and teach people about your product, and then use re-targeting ads to seal the deal with users who have already signaled interest. Re-targeting ads are ideal for an aggressive pitch and close.
3.The use of emojis in ads has been spreading like wildfire, even among larger, more established brands. They can be very effective at driving higher CTRs, but as with all strategies, you should A/B test for yourself to be sure.
4. Always be testing! Ad fatigue is an ever-present challenge on Facebook, and it’s best to rotate in and test new ads every 2 weeks.